In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

Last Chopard News

L.U.C XP – Sheer Purity

Elementary without being basic, devoid of artifice and yet brimming with contrasts, the new L.U.C XP timepiece embodies the purity of design that characterises the L.U.C. collection.

L.U.C XP Esprit de Fleurier Peony

Each year, like a precious rendezvous with beauty-loving collectors, Chopard creates a timepiece whose muse is the peony: L.U.C XP Esprit by Fleurier Peony.

L.U.C Quattro

The elegant L.U.C Quattro timepiece with its extremely generous power reserve continues its ongoing transformation. With its vertical satin-brushed green dial framed by a white gold case, L.U.C Quattro expresses a subtly different spirit through a dial radiating an aura of extreme distinction.

L.U.C Chrono One Flyback

On the one hand, the chic of a perfectly sober shade of grey. On the other hand, high-impact shades of green, offering an amusing twist on military camo codes.

Chopard Highlighted Video

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Live From SIAR 2018: CHOPARD Steps Out Of Its Comfort Zone

CHOPARD evokes classicism, tradition and refined elegance. Whether in watchmaking or jewelry. Nonetheless, at SIAR, the Geneva house stepped out of its comfort zone and shook up traditional codes. The brand presented a unique, exceptional timepiece with superlative decorations: the L.U.C Perpetual T Spirit of ‘La Santa Muerte.' An astonishing surprise!