In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

Last Chopard News

Chopard Mille Miglia GTS Power Control – A Watch Born From The Spirit Of Classic Motoring

With the Mille Miglia GTS Power Control, Chopard unveils a new, limited edition watch inspired by the evocative world of classic automobiles. Featuring a choice of all-steel or steel and 18-carat ethical rose gold cases, both models have a Chronometer-certified, self-winding movement offering 60 hours of power reserve and dials and straps recalling the tones of historic competition cars.

Chopard Mille Miglia Classic Chronograph Zagato 100th Anniversary Edition

Chopard and Zagato first crossed paths during Mille Miglia rallies and there was bound to be a perfect understanding between the watchmaker and the Italian car design signature. A love of fine mechanics, a passion for design, respect for tradition, and an attraction to racing and performance are all common denominators now resulting in Chopard's tribute to the 100th anniversary of its racing partner and friend.

L.U.C XP – Sheer Purity

Elementary without being basic, devoid of artifice and yet brimming with contrasts, the new L.U.C XP timepiece embodies the purity of design that characterises the L.U.C. collection.

Chopard Highlighted Video

Watchonista Articles

Live From SIAR 2018: Chopard Steps Out Of Its Comfort Zone

CHOPARD evokes classicism, tradition and refined elegance. Whether in watchmaking or jewelry. Nonetheless, at SIAR, the Geneva house stepped out of its comfort zone and shook up traditional codes. The brand presented a unique, exceptional timepiece with superlative decorations: the L.U.C Perpetual T Spirit of ‘La Santa Muerte.' An astonishing surprise!