Chopard

In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

Latest News & Events

Alpine Eagle Spreads Its Wings

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there.

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