In 1860 Louis-Ulysse Chopard, then aged 24, founded his watchmaking workshop in Sonvilier, in the Swiss Jura. In 1937 the Firm, by that time headed up by Louis-Ulysse's son Paul-Louis, moved to Geneva.

The last generation of Chopard watchmakers sold the Firm to the Scheufele family from Germany in 1963. The Scheufele family rapidly developed its fame by using the name for its jewellery creations.

Last Chopard News

L.U.C Perpetual T – The Mechanical Accomplishment For Aesthetes

Chopard presents a new eight-piece limited edition of its L.U.C Perpetual T model, crafted in platinum with a diamond-set bezel. The nobility of its horological complication, the richness of its decorations and the discreet sophistication of this horological creation sum up the full range of high standards integral to the legacy of Louis-Ulysse Chopard.

Mille Miglia GTS Power Control – Racing In Style

With the Mille Miglia GTS Power Control, Chopard unveils a new, limited edition watch inspired by the evocative world of classic automobiles. Featuring a a two-tone steel and 18-carat ethical rose gold case, the Mille Miglia GTS Power Control is endowed with a Chronometer-certified, self-winding movement offering 60 hours of power reserve, and a dial and strap recalling the tones of historic competition cars.

Happy Moon – Impressions Of A Starlit Sky

The heavenly vault as a background. Diamonds as shooting stars. The moon as a complication. Chopard's Happy Sport line welcomes a horological and metaphorical jewellery creation of unprecedented sophistication, as Happy Moon raises its eyes to the sphere of feminine Haute Horlogerie. Its 250 watches in 18-carat rose gold represent a mechanical and poetic work brimming with enchanting precision and craftsmanship.

L.U.C XPS Spirit Of Nature – Putting Ethics At The Heart Of Aesthetics

Born in the workshops of Chopard Manufacture as a result of its ethical approach, the L.U.C XPS Spirit of Nature timepiece is an ode to the beauty, strength and regenerative capacity of the forest. Its dial, colours, ethical ‘Fairmined’ certified gold case and vegetable-tanned bracelet are all guarantees of the Maison’s respect for the environment. The green dial of this 100-piece limited edition is adorned with a leaf motif. An original creation for the contemporary gentleman who is aware of its impact on the environment and the imperative need to preserve it.

Chopard Highlighted Video

Watchonista Articles

Fly Eagle Fly, The New Chopard Alpine Eagle Takes Flight

Chopard is one of the great family names in luxury. With numerous iconic watch models adorning their collection. And today, through the collaboration of three generations, the brand has revived an iconic design via a new collection: the Alpine Eagle.